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Bespoke is usually an English term for tailored shirts and other clothing made at a customer's behest, and exactly to the customer's specification. Bespoke clothing is created without use of a pre-existing pattern, differentiating it from made to measure, which alters a standard-sized pattern to fit the customer. In American English, it is a synonym for "custom made."

Bespoke derives from the word bespeak, meaning 'to ask for' some thing. It comes from Savile Row, where a customer would bespeak a measure of cloth. The bespoke bolt of cloth was unavailable to any other client until the entire suit had been cut, assembled, and sewn.


Kerry Ford - Managing Director